Yield
Two numbers you can show sales without flinching.
Yield rate is the share of submissions that reached a good verdict. Yield value is revenue per 100 submissions. Both sit next to completion rate rather than replacing it, because the gap between them is the finding.
What it is
Yield is completion rate with the verdict applied — reported two ways: Yield rate, the share of submissions that reached a good verdict, and Yield value, revenue per 100 submissions.
Where this stands
Endpoint Forms is pre-launch. These reports exist as a specification and a demo built on sample data, not on anyone’s account.
Yield by traffic source
| Source | Submissions | Completion rate | Yield rate | Yield value / 100 | Verdicts in |
|---|---|---|---|---|---|
| Paid search · brand | 118 | 46.2% | 11.9% | $9,420 | 71 of 118 |
| Paid search · non-brand | 96 | 51.8% | 3.1% | $1,180 | 55 of 96 |
| Organic | 74 | 38.4% | 14.9% | $12,600 | 44 of 74 |
| Review-site referral | 52 | 44.0% | 9.6% | $7,050 | 31 of 52 |
| Cold outbound | 62 | 55.1% | 1.6% | $240 | 28 of 62 |
Cold outbound completes best and yields least. Both numbers are true. Only one of them is the thing you are measured on.
Yield is computed on the 229 of 402 submissions that have a verdict, and the fraction is printed rather than rounded away. A percentage without its denominator is how a dashboard lies politely.
How it works
01
Yield rate and completion rate are shown together
Always both, never one replacing the other. A form at 41% completion and 4% Yield rate is not a form with a bad number — it is a form with two true numbers that disagree, and the disagreement is the thing worth looking at.
02
Yield value puts money on it
Revenue per 100 submissions, computed from the amounts on the verdicts. This is the number that survives being pasted into a deck, because it is denominated in the thing the person reading the deck is measured on.
03
Both slice the way the form is built
By variant, by question, by field, and by traffic source. Per-question drop-off crossed with Yield is how you find out that a required field is costing you more good leads than the bad ones it stops.
04
The denominator is always visible
Every Yield figure shows what it was computed from and how many submissions are still awaiting verdict. A percentage without its denominator is how a dashboard lies politely.
The problem it solves
Every product in this category reports the same headline number, and that number counts a bot, a tire-kicker and a buyer identically. So the reporting can improve while the business gets worse, and nothing in the tool will mention it.
The people running these campaigns already know the distinction exists. They just have nowhere to record it:
“Form started, contact captured, form completed, visit booked, job won. Those are not the same quality of conversion.”
Yield is that sentence turned into a column. It is not a cleverer metric than completion rate — it is the same metric with the ending attached.
The full case, including the strongest arguments against it, is in the argument.
The catch
The honest limitation
Yield is only as good as your verdict coverage. If 8% of your submissions ever get an outcome, Yield rate is computed on 8% of your submissions, and we will print that fraction next to it rather than round it away.
At low volume the number moves a lot, and it is easy to over-read. We would rather show you a wide, ugly, honest figure than a smooth one, and the report deliberately does not offer a confident headline the sample cannot support.
What Yield doesn’t do
- It is not multi-touch attribution.
- Yield says what happened to submissions from this form. It does not adjudicate credit across channels, and marketing attribution is a fight we are not picking.
- It is not a replacement for your analytics stack.
- It reports on submissions, not sessions. GA4, your ad platforms and your BI tool all keep their jobs.
- It does not tell you why.
- Yield shows you which variant, question or field is associated with worse outcomes. Working out the reason is still yours, and anything claiming otherwise is guessing on your behalf.
Waitlist
Nothing on this page is running yet.
Endpoint Forms is pre-launch. Leave your email and we’ll write once, when there’s something to look at — not a drip sequence about Yield.